An installation by Paul Cocksedge Studio for Janssen UK and THE MAKE BLOOD CANCER VISIBLE CAMPAIGN
Paternoster Square, London, 2017
To support the launch of the Make Blood Cancer Visible Campaign, Paul Cocksedge has designed a three-dimensional typographic installation sponsored by Janssen UK and endorsed by Bloodwise, Leukaemia CARE, Myeloma UK, CLL Support Association, Waldenstrom (WM) UK, Anthony Nolan, MDS Foundation, Lymphoma Association and CML Support, that occupied Paternoster Square from 4 to 30 September.
The installation comprises 104 separate sculptures – giant names placed at intervals around the square, which together represent the 104 people diagnosed with blood cancer every day[i]. Each monolith is the real name of someone who's been diagnosed, and is sized to perfectly match their height. Individuals' stories are engraved into the sculptures, to raise public awareness of the experiences of those with blood cancer.
The names are arranged to reflect the patterns that occur when people gather in crowds, and set in a recurring typeface intended to emphasise their shared experiences.
“Design isn’t just for a niche audience, and this is a chance to show that it can carry a message to the wider public,” says Paul Cocksedge.
“We feel that this piece communicates in a way that’s engaging, accessible and, most importantly, leaves a lasting impact. It’s also been an opportunity to use design to tell the stories of individuals that have experienced blood cancer, and make sure they’re shared with as many people as possible”.
Every 14 minutes someone in the UK is diagnosed with blood cancer.[i]
This project marked the launch of the Make Blood Cancer Visible campaign, sponsored by Janssen UK and endorsed by nine blood cancer patient support groups which aimed to shine a light on blood cancer across the UK during September (Blood Cancer Awareness Month).
“This has been an amazing opportunity – for the studio and me personally – to work on something with such importance,” adds Cocksedge. “Blood cancer has an enormous impact on people’s lives, and needs greater awareness. We hope this installation is a step towards that”.
Design Council CEO, Sarah Weir OBE said “Design Council is delighted to support such an inspiring piece of work by talented British designer Paul Cocksedge. His work in raising public awareness around those living with blood cancer each day, is a great example of how purposeful design can deliver a public benefit. His ingenious and impactful installation will not only engage those who see and hear about it, but will also stand as a great example of the design talent that we possess across the United Kingdom”
This installation was also part of London Design Festival.
 Bloodwise. Facts and information about blood cancer. Available at https://bloodwise.org.uk/page/facts-and-information-about-blood-cancer
Photography: Mark Cocksedge