KISS, City Council of Milan, Italy
Developing an idea of staging intimate encounters in the public sphere, Kiss reinvents the ancient European tradition of kissing under a mistletoe and transforms it into an act of charity.
Kiss consists of a huge LED canopy hanging above a stage from the centre dome of Galleria Vittorio Emanuele II and a large mistletoe.
When couples move up to the stage and kiss, their connection activates a light sequence in the LED canopy, that changes the colour in varying intensity, ultimately forming numbers in the sum of kisses given under the mistletoe. Each time this occurs, in the spirit of the Christmas season, the sponsor UBI Banca, donates one Euro to CESVI, helping ease hunger in North Uganda.
Paul Cocksedge explains: 'People and the way they connect are integral to this piece. When couples move to the stage and kiss, their act of kissing activates a light sequence in the canopy above and illuminates it. With high tech installations there can sometimes be a disconnect, but with Kiss it’s people’s touch that brings the technology to life.'
Photography: Mark Cocksedge