UK Pavilion Milan Expo Competition, 2015
Paul Cocksedge Studio’s design proposal for the UK Pavilion dissolves the border between exterior and interior, creating an overall sense of organic fluidity rather than solid presence.
1,296 re-usable telegraph poles create a ready made timber forest: a calm and quiet space inviting exploration, and a mystery that takes visitors on a journey to a concealed exhibition area within.
Computer tablets installed with Augmented Reality software transform the pavilion’s physical environment into a digital world of sound and colour, communicating the UK’s contribution to the Expo’s themes in a multifaceted and coherent style.
Paul Cocksedge adds: ‘I wanted above all to create space for people to explore and discover. So the pavilion is as open and welcoming as possible by abandoning the idea of a monolithic building, by cancelling the difference between outside and inside.’