Window Display, The Wellcome Trust, London
The front windows of The Wellcome Trust building are seen by over 1.8 million passers by each year, providing the perfect opportunity to engage the public with the work of this medical charity. With this in mind, Paul Cocksedge has created a dramatic window display of arms stretching across the full length of the building.
Using a unique electronic material that allows light to pass through it, but with a flick of a switch can stop the light, the magic skin covering the arms disappears to reveal veins and arteries inside the arms which have been translated into glass neon tubes.
Paul Cocksedge explains: 'The reference to the human body is a symbol of medical research. I am keen to show how making the skin become invisible reveals the workings of the arms, similar to an X-ray. The intention is that people walking along busy Euston Road will, for a moment in time, consider their own bodies and walk away with a clear association between imagery and The Wellcome Trust.'
Photography: Mark Cocksedge