A collaboration between Paul Cocksedge and Hotel Chocolat
Paul Cocksedge's contribution to ‘Designs on Chocolate’ for the London Design Festival is a striking blend of traditional crafts and digital technology.
Following an inspiring visit to the Hotel Chocolat production centre, Paul Cocksedge has used almost a thousand pieces from their range of exquisitely crafted chocolates to create a wall-hanging pattern that interacts with the viewer - to become something beyond itself…
Paul Cocksedge explains: 'I wanted to leave these beautiful pieces of chocolate as they were, instead of creating an object simply to be looked at, and so losing the whole idea of taste," Paul explains. "The true art of the chocolatier appeals to your palate as well as your eyes, and through the process of placing these exquisite pieces in various patterns, the project started to grow…'
Closer inspection of Gift reveals how the project comes alive. Taking its visual cues from the iconic chocolate box, this large, intricate and colourful mosaic also conceals a secret - a graphic object that has become a familiar sight in public spaces recently: a QR code - and a surprise gift when you scan it...!
The QR code leads the visitor to the Hotel Chocolat website where they are rewarded with a voucher. Following a journey through London to the company's flagship store in Covent Garden, the voucher can be exchanged for a complimentary, limited edition chocolate box, specially made for the London Design Festival 2012. The chocolate’s journey from eye to mouth has been completed!
Paul Cocksedge adds: 'This has been an exciting project for me, working with a material like chocolate for the first time. The idea is to create a pattern which is seemingly random but which, through the subtle introduction of technology, becomes something altogether new, the start of a journey…'
Photography: Mark Cocksedge