“ All Begins Flat ”
Fuori Salone Event 2009 April, 22-27 Nhow hotel - Milano
altreforme is the new design brand, arisen from the fifty-year expertise of Fontana Group in the aluminium manufacturing for automotive industry, given to the contemporary design world.
This creative project takes shape thanks to Valentina Fontana who understands its potential as productive diversification of Fontana Group – family business established in 1956, devoted to engineering, die and metal body manufacturing for automotive industry. The long expertise supported by the cooperation with the greatest automotive companies: Audi, BMW, Ferrari, Renault, VW, etc. inspires Valentina Fontana the new entrepreneurial project devoted to those who live the emotions and the magic of the automotive world very intensively and are now able to rediscover them in a different way, made up with technology, expertise and matter in new shapes …… altreforme.
Extremely light and shiny aluminium sheets, once devoted to the industrial world, revive in altreforme, giving life to big monolithic sculptures in highly limited editions.
The new and exclusive design shapes choose for the Fuori Salone Nhow Hotel in via Tortona. A surprising set enhances and lights up the “altre-forme” of these elegant works representing them in a creative way with a strong stage effect by Paul Cocksedge Studio.
The collections arise from an accurate manufacturing expertise and have a technological and design dna. The works are made exclusively by aluminium from 1.25 up to 8 mm thickness, selected among the best alloys used in the automotive sector. A light, smooth and shiny material, ideal for giving life to new, challenging and different shapes.
The reflection highlights the great sizes, enhances the ambitious lines and magnifies the sinuous depth of the sculptures. Each work is manufactured through the same production cycles that give shape to the most beautiful and sinuous body of cars existing on the worldwide market.
Ideas and style conceived by great international designers go through elaborate feasibility studies, elastic strain analysis and virtual designs to be later on manufactured by means of leading production technology and machinery, able to measure geometrical deviations up to 2/10 of mm . The latest production technique matches with the expertise of highly qualified employees to guarantee an aesthetic control for top perfection. Accuracy and quality obligatory for the manufacturing of cars and of ….altreforme.
All altreforme works are eco-sustainable since they are manufactured by aluminium, 100% recyclable; aluminium is for altreforme the material for the future in every industry. In fact, it allows to manufacture high aesthetic shape and shiny quality products with no adverse effects on the surrounding environment.
Following the first collection designed by Aziz Sariyer (cioccolata, mariù and liquirizia), altreforme is working on a recycle project that is going to commit themselves, together with other well-known names of the Design, in the reutilization of manufacturing scraps of their production plants to give life to …. altre-forme, a regeneration of the material devoted to a different sector.
All Begins Flat by Paul Cocksedge Studio
Inspired by the infinite possibilities of industrial aluminium, the installation All Begins Flat by Paul Cocksedge Studio embraces its basic form, while providing a lyrical account of its passage from sheet metal to three-dimensional bodies. Whether destined to become cars, airplanes or design objects, the aluminium start out as flat sheets, which are then shaped into their final forms in the manufacture process. Through light and movement All Begins Flat explores the material properties of the metal in a suggestive mise en scène in interaction with the furniture produced by altreforme.
Consisting of a rotating aluminium sheet delicately suspended in a darkened room, the installation will engage the reflective qualities of the metal to reproduce the light from a fixed spotlight onto the furniture displayed, to a dramatic effect. Moving from object to object, the reflected light unfolds a graceful performance, allowing the viewer to take part by walking around the platform following the measured movement of the light as it highlights the furniture designs from different angles. All Begins Flat stages an experience, as well as a visual display.
The cooperation with the designers: Aziz Sariyer
The creativity of famous international designers, as Aziz Sariyer who designed the first collection, expresses from a new point of view consolidated production processes, technology and know-how to transform them into sensory emotions, artistic expressions and ….altreforme. Today Aziz Sariyer designs mariù, cioccolata e liquirizia
altreforme collections are appropriate also for outdoor, aluminium does not grow rusty and is weatherproof.
cioccolata Designer Aziz Sariyer, 2008
cioccolata is a bookcase whose taste is refined, sweet and incredibly unique. It envelopes in its symmetric folds the magic pages of a good book, the scent of the most beautiful flowers and the boundless world of the objects that speak about you and that you want to make the ones admiring it speak of you. Long-limbed stage of what most represents you, it has a hidden and unexpected side, and a thin and carefully refined profile. A light and shining cocoa-flavoured sheet.
Absolute new release for Salone 2009: black-cataphoresis finishing. Matt aluminium, slate coloured, that enhances the smoothness of shapes to the sight and touch. (The technical processing called cataphoresis is typically employed for car structural parts).
Length 100 cm Width 38,3 cm
Height 189 cm Aluminium 5 mm Weight 70 kg Colour and finishing can be customized upon request.
mariù Designer Aziz Sariyer, 2008
mariù is a console table whose sizes are stately and shapes surprising. mariù is feminine, soft and elegant. mariù is a woman of the past, who shy hides her strong personality, to reveal it later on and suddenly surprise you. mariù is well-balanced, so that supports its wide figure with harmony on only one Sshaped line of only one cm thickness; it can surprise you from every point of view and is extraordinarily irresistible.
Length 298,60 cm Width 80 cm Height 105 cm Aluminium 5 mm Weight 190 kg Support of only 1 cm Colour and finishing can be customized upon request.
liquirizia Designer Aziz Sariyer, 2008
liquirizia is a multi-unit chair. Modular or endless depending on your greediness, as the most appetizing candy you would never give up savouring. liquirizia will talk about you and the lines of your heart, following routes each time different, each time …. altreforme. Romantically back against back in never-ending relations of incurable lovers. Meeting and conversation rings. Choreographic round dance with ever-new patterns. Innocent sin of gluttony for real connoisseurs.
Length 140 cm Width 120 cm Height 64 cm Aluminium 2 mm Weight 40 kg Unit part
Lenght 134,08 cm Width 120 cm Height 64 cm Aluminium 2 mm Weight 35 kg Multi-unit part Colour and finishing can be customized upon request.
For those really fond of cars, motors and speed, altreforme has moreover created its own sport and dynamic evolution called evo for creations strictly devoted to them. Today evo collection proposes monza, designer Valentina Fontana. The Autodromo di Monza has been chosen as trait d’union between Fontana Group and the design world.
Cars, races and speed are the thread running through these two historical protagonists of the sector. altreforme dedicates this project to people having a sporting heart and a nostalgic soul and to those, as Ultimo and Libero Parri, who spent their whole life driving a “four-wheel” and loving such a “racing track”, so incredibly magic as monza is, as real life. “It will represent the roads of the world, hold tight in one, and it will be where, whoever has ever left, has dreamt of coming.” Questa Storia - Alessandro Baricco - Fandango Libri
monza Designer Valentina Fontana, 2008. Licensed by Autodromo di Monza.
monza is not a mirror. monza is innovation. monza is an emotion. monza is design in limited and numbered edition in only 1003 copies.
Length 212 cm Width 108 cm Height 6 cm (thickness) Outer edge 560 cm. Aluminium 1,25 mm Colour and finishing can be customized upon request.
Valentina Fontana was born 1979 in Lecco (Como lake) and is the first entry of the third generation in her Family Business. Graduated in Business Administration at the Università Bocconi, she chose as first working experience Miami, where she met and was acquainted with design and contemporary art world. Afterwards she had been dealing with strategic consultancy and began working at Fontana Group only in 2006, where since then holds the office of Vice President and Corporate Advisor. Valentina Fontana has chosen the Autodromo di Monza as trait d’union between Fontana Group and the design world.
Aziz Sariyer was born 1950 in Istanbul and is the founder of Derin Design Studio. He designs gift and fancy goods, furniture, spaces and spends his time to work on technical matters of the production cycle for furnishings. Sariyer has taken part to many international exhibitions with his own designs for several projects. Sariyer’s designs are part of the collections of the most important manufacturers.
Paul Cocksedge Studio is the internationally acclaimed design practice of partners Paul Cocksedge and Joana Pinho, based in London. The Studio is dedicated to building a sophisticated portfolio of some of the most inventive pieces and projects in contemporary design. Cocksedge's energy permeates his work from the design process and beyond. However all the pieces in his steadily expanding body of work are surprisingly distinct, in materials, form and technologies employed. Cocksedge was initially drawn to light, where he felt emancipated from the constraints of gravity, and has since consistently expanded his field of interest to other areas. Each new release surpasses in resourcefulness and one can be certain that “Paul's aesthetically arresting designs will continue to instil a sense of wonder, quietly demand interaction and a place somewhere in our minds, lives.”
For any further info: Press Office
Tel + 39 02 58312997
Tel +39 0341 638209